10 Ways to Combine Your Personal and Product Brand - Personal Branding Blog - Stand Out In Your Career

10 Ways to Combine Your Personal and Product Brand - Personal Branding Blog - Stand Out In Your Career How can solopreneurs combine a personal brand with their company brand or product? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the worlds most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment. 1. Focus on Values In the process of building your company and brand, keep the focus on the values you hold personally that have influenced your business offers. Share how these values infiltrate your life and work so youll attract clients who hold those same values and connect to your brand. Kelly Azevedo, Shes Got Systems 2. Product U A colleague of mine Arthur Wylie talks about the concept of Product U. In todays landscape where people are oversaturated with businesses and products, drawing a connection to the individual CEO/entrepreneur is what will draw them in. Emphasize the why of your product/brand. Why did you create it? If you can honestly say you want to help people, and tie your personal story to it, thats gold! Raoul Davis, Ascendant Strategy 3. Arent They the Same? My brand is my business and vice versa. Ive built numerous businesses that are all based around my lifestyle, and Im able to leverage the credibility of my personal brand which establishes my expertise in small business and travel. Ill cross-promote anything on my personal site and business ventures without hesitation because they go hand and hand. Sean Ogle, Location 180, LLC 4. Lead With Your Name Its so easy for us to think we need to have a big business name and brand, but if youre a solopreneur, then you are your business. Lead with your name, because thats the one thing in your business that isnt going to change. Think Walt Disney, Ralph Lauren, and Corcoran Group. Nathalie Lussier, Nathalie Lussier Media 5. Lifestyle Mastery LIfestyle Mastery is when the people who know you best dont know the difference between your work and your play. Figure out what you love to do, what you do even if you are not being paid and then figure out a way to be paid for it. I always hang out with entrepreneurs and tell them how they can get more done and make more money by delegating more work, so I started an outsourcing business. Louis Lautman, Young Entrepreneur Society 6. Take Responsibility When your personal brand and your company are the same thing, you are ultimately responsible for every step (and misstep) your company takes. That means making it clear to your clients that you are accountable and willing to personally step up in any situation. Anything less and your brand will suffer. Thursday Bram, Hyper Modern Consulting 7. What Sets You Apart? Im of the mind that personal branding is really just a buzz phrase that means being yourself. How can you leverage who you are, warts and all? Focus on your biggest quirks the things that make you most clearly YOU and magnify them as a means of setting yourself apart from the competition. Steph Auteri, Word Nerd Pro 8. Discuss Your Passion Dont be afraid to let your audience know who you are and why you do what you do. Be transparent. They will love your honesty and learn to trust you. Angela Pan, Angela B. Pan Photography 9. Share Personal Photos Photos of yourself, your travels, your life, etc. help to differentiate your business from huge enterprises that typically use stock photography. Elizabeth Saunders, Real Life E ® 10. Be the Face Be the face of the company and include yourself in marketing materials. When you are the face of the company and you improve your personal brand, it improves the company brand. We work with clients all the time that see company results by building their own professional brand when they are the face of the company. John Hall, Digital Talent Agents